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Nike Designers Answer the Wimbledon Challenge: Deliver Innovation and Inspiration

It’s the most traditional of the Grand Slams, with the most rules and regulations around what athletes can wear on its hallowed grass courts. Still, Wimbledon’s all-white rule isn’t a barrier for Nike designers – it’s instead an opportunity to innovate in textures and silhouettes. Take a look at what Nike’s key athletes will be wearing at this year’s tournament.

ROGER FEDERER’s clean, classic style is an ideal match for the traditional look and feel of Wimbledon. Federer enters this Wimbledon tournament with the opportunity to break Pete Sampras’ all-time Grand Slam record of 15.

- Roger’s polo is made with moisture-wicking Nike Dri-FIT technical fabric
- An embossed herringbone pattern gives Roger’s top a matter, shine effect and plenty of detail when observed up close.
- Roger’s gold ‘RF’ monogram logo sits just below the buttons on the polo.
- Gold, Roger’s signature accent color for Wimbledon, has been incorporated into the overall look bringing richness to the white palette of Wimbledon. A stripe accent down the shorts and around the collar provides the effect of a sharply tailored silhouette without heavy, stiff materials.
- Roger’s warm-up jacket is inspired by a jacket in the Nike Sportswear line, the M-65. It’s a modern interpretation of a classic military silhouette from 1965. The intricate hand crafting and engraved zipper pulls provide Roger with a clean, understated look as he walks on and off court.
- Roger’s Wimbledon outfit is completed with a coordinating vest and trousers, which can be worn in different ways depending on the weather throughout the tournament. They both incorporate Nike Dri-FIT technology that wicks moisture away from the skin.

Quotes from Nike Tennis Design Director Janice Lucina on Roger Federer:
“This year we took inspiration from a jacket in the Nike Sportswear line, the M-65. Based on this modern interpretation of a classic military silhouette from 1965, we used the body as a starting point and created a tailored look for Roger to wear when walking on and off court. This contemporary piece is intricately hand-crafted and includes engraved zipper pulls with premium detailing throughout the garment that’ll give Roger a clean, understated look as he walks on court.”

“There is also a coordinating vest and trousers that Roger can wear in different ways depending on the weather throughout the tournament. These have also been designed to be worn for his pre-match warm-ups as they incorporate Dri-FIT fabric technology that works to keep them cool and wick sweat away from the skin.”

“On court, the polo shirt also features Dri-FIT fabrics with a subtle herringbone-embossed texture and gold ‘RF’ monogram logo. Roger’s signature accent colour has been always been gold for Wimbledon so we’ve continued this tradition and updated the overall look with a simple stripe accent down the shorts and around the collar; which retains its sharp tailored effect without the need for heavy, stiff materials.”

“The herringbone texture speaks to traditional menswear, tailoring elements, bespoke suits, and classic menswear fabric.”



MARIA SHARAPOVA is an athlete who’s intimately involved with the design and development of her performance apparel and accessories. She brings a passion for detail and design to each of her collaborations with the Nike design team. The goal: Strike the perfect balance between aesthetic appeal and flawless performance.

- Nike Dri-FIT stretch woven technical fabric allows Maria’s dress to move and stretch comfortably while wicking moisture away from the skin.
- Different textures and inset shapes combine to create volume at the bottom of the dress, which enables better motion and easier leg movement.
- No-sew construction of the shorts and back of the dress reduces friction against the skin and eliminates excess fabric and bulk.
- Maria’s warm-up jacket is a structured Old World Russia military style providing a striking counter-balance to the free form of the dress.

SERENA WILLIAMS has a style all her own. Her unmatched power on the court is balanced with a striking fashion design in everything she wears.

- The showpiece of Serena’s on-court ensemble is her new trench coat. Last year Serena debuted a trench coat at Wimbledon and this season Nike re-masters it with a nod to a traditional English Macintosh.
- The detailing includes a double breasted lapel front and English Mac-inspired gun flaps at back, which also release heat while she warms up.
- The trench is customizable and the bottom skirt can be removed. Serena will wear it two different ways, with an elongated handkerchief hem to conceal her dress underneath, and also as a cropped length biker-style silhouette. She will wear this while walking on and off of the court, as well as for her pre-match warm-up.
- Serena’s dress is about soft tailoring. The beauty is in the simplicity, but viewed up close it has extreme attention to detail. There are saddle stitched seams strategically placed throughout to ensure a great fit. A drop waist elongates the torso, and the bottom hem features a small bustle with mesh box pleats at the back of the dress.

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